about us

We strive to be the leading provider of text annotation software that utilizes AI technology and to push the boundaries of its innovation. How? By providing the most efficient AI assistant solution for text annotation, that works in more than 20 different languages. Our team of experts works continuously on the further development of textada to be at the forefront of the industry! By incorporating new AI techniques, analysis shortcuts, and learning modules, we will further enhance textada’s capabilities and performance.  

We are on a mission to empower all data analysts out there by providing them with a tool that can help them to efficiently and effectively analyze and annotate text files, thus allowing them to focus on their core tasks.


Felix is an expert in AI technology who has contributed to state-of-the-art AI solutions both in academia and industry, such as IBM Watson. After completing research stays in Silicon Valley and Tokyo, his doctoral research focused on automated text analysis for media bias identification through interdisciplinary integration of techniques and expertise.
Dr. Felix Hamborg

Co-Founder & CEO

Franziska is trained in both traditional social-scientific and innovative computational methods for text annotation. In her master thesis, she developed the first version of textada’s AI assistant and showed its great savings potential even in complex use cases.
Franziska Weeber

Co-Founder & AI Engineer

Moritz has more than nine years of experience in developing web-based systems, UI-Design, and UX-Development. During his studies, he delved into natural language processing and collaborative software development, which he continues to apply in several open-source projects.
Moritz Bock

Co-Founder & Lead Developer


We are an interdisciplinary team with backgrounds in computer science, data science, sociology, and political science. Years of research (more than 1000 citations and multiple conference awards) in these fields have made us experts in automated text analysis, manual content analysis, and the integration of techniques and knowledge across these scientific disciplines. 

Our goal is to make your work easier by building an annotation tool that enables users to enjoy the latest AI technologies while not requiring any programming skills. We strive to lower your annotation effort and cost by reducing manual work as much as possible while relying on your expertise in assisted annotation, so we developed an innovative text annotation software that utilizes AI technology to streamline the annotation process for our users.  



We are committed to pushing the boundaries of text annotation technology and continuously finding new and better ways to serve our customers. 


We prioritize the needs and wants of our users in the development and design of our tool, and strive to make it as user-friendly and easy to use as possible.  


We are dedicated to ensuring the highest level of quality in our tool and in all aspects of our business operations. 


We believe in the power of teamwork and collaboration, and we strive to foster a culture of open communication and mutual support within our company.  


We are committed to continuously learning and improving, both as individuals and as a company, in order to better serve our customers and stay at the forefront of the industry.   


We believe in conducting our business with integrity, honesty, and fairness, and we are committed to the ethical treatment of our employees, customers, and partners.

diversity & inclusion

We value diversity and inclusion in our workforce, and strive to create an environment where everyone feels respected, valued, and heard.